3 Reasons Why You Should Invest In A New Website Design

web design


  • Do you run a business or work for a company or organization?
  • Do you experience apprehension about updating or building a new website?
  • Do you simply want to know if it’s really worth the investment?

If any of the above questions pertain to you, you’ve come to the right place!

Learn about why you should invest in a new website design so you can qualify the best web design firm to help you do the job.

If you are serious about growing your business, stay tuned!

Getting a Return On Your Investment

website return on investment

The time and money that goes into purchasing a new website design or updating an old one can cause you to second guess whether you are making the right move. We understand you want to make sure you are getting a return on your investment.

Let’s take a step back and look at what your website really implies in the digital space of the 21st century. When you invest in an updated website, created and designed for your customers, we are confident that your customers with appreciate you more and be more compelled to do business with you. Here’s why.

What We Know About Your Website

  1. It’s the face of your company online!
    • A professional appeal increases trust
    • Visual appeal and first impressions matter
  2. A user-friendly layout improves user experience!
    • Make it easier for your customers to find what they are looking for
    • Influence your customers decisions by providing them with resourceful content that helps them make informed decisions
  3. It’s one thing that you can control online!
    • Take advantage of digital real estate by showcasing your value (seo-optimized landing pages, customer feedback etc.)
    • Share content that engages users at all stages of their customer journey: From Awareness to Influencing Consideration and Action

awareness influence consideration and action

From Impression to Experience and Opportunity

Proposition #1: It’s the face of your company online

If you never met a person before and your first interaction with them is horrible or even subpar, what are the chances of you wanting to interact with them again?

Probably slim to none unless someone convinces you otherwise.

With a new or updated website design, you get to influence the first impression of new visitors to your site, in addition to further increasing trust with those who already know you.

Find a firm that understands the significance of online impressions and design based on your particular industry or niche. This is fundamental to attracting your relevant and ideal audience.

From color and images, to content placement and messaging, a qualified web design firm understands these integral aspects to achieving a professional, impressionable, and trustworthy website.

trustworthy website

Proposition #2: A user-friendly layout improves user experience

If you visit a website for the first time and have a difficult time finding what you are looking for, how much longer will you keep exploring?
good bad website design

The best design is a responsive website design in which users can access your site seamlessly on all mobile devices (smartphones and tablets) along with desktop.

good bad website design

Web designers and developers need to also pay mind to pagespeed because if it takes too long for users to access your pages they may bounce off and leave your website. Further, navigation structure and call to actions need to be positioned in a way that is reflective of how your users search throughout your website.

A digital website agency that understands the importance of responsive web designs and page speed, along with navigation structure and call to actions is fundamental to getting the best return for your investment.

Get a new website design that is easy for users to navigate and quickly find what they are looking for!

website decisions for down the line

Proposition #3: It’s one thing you can control online

Your customers control the conversation online, but your website is all yours. It’s your online footprint. 

There is a macro opportunity to showcase your value to potential customers by telling them about your business. You can share your story and display customer feedback. You can also provide useful content for your audience based on what they have previously expressed interest in. This will, as a result, increase your online presence and influence their buying decisions.

A digital agency that understands your audience on a deeper level is one that helps you convert engaged users into actual customers. Not all users are ready to buy right when they enter your website. It’s important that you have a content marketing team of writers who can write (or help you write) to your audience from all stages of their buyer journey:

Awareness – Influence Consideration – Action

awareness influence consideration and action

Making the Decision

When it comes time to making that decision, you want to remember these benefits and credentials you’ll want to seek in a digital marketing agency. An updated or new website design can really make a huge difference in the experience for your users and whether they decide to do business with you. From looks and functionality, to audience recognition and delivery. These are all aspects you want to consider as you make that decision which can have a profound effect on your results now and in the long-term.