What is digital marketing?
Digital marketing can be defined as a marketing strategy that is strictly executed through the Internet. The industry has taken off in the past decade, and digital marketing agencies have taken over. Traditional advertising techniques are becoming obsolete and it’s now in a business’ best interest to use the Internet to their advantage. Unfortunately, many companies know very little about how social media, Google and other sites can boost business. A digital marketing agency’s job is to do just that.
Why a digital marketing agency?
Digital marketing agencies specialize in building brands and customer experiences to boost sales and revenue. A digital agency will work directly with the client to understand their goals to fully optimize their Internet and social media presence.
A team of passionate marketing professionals outside the inner workings of a company can provide a number of resources and expertise that an in-house team cannot. Some of the best digital agencies can transform your business with advanced knowledge of the web’s trends to push you to the top of your industry.
What does an agency do?
Increase Web Traffic
The biggest billboards for most companies today are their websites. It’s crucial for businesses to drive new and existing customers to their sites and increase their ranking on a search engine results page.
A digital marketing agency will refresh and update a business’ website to take advantage of Google searches using SEO (search engine optimization) keywords and phrases. This strategy takes the most commonly searched subjects and phrases and uses that keyword information to attract more viewers. However, an agency must take everything into account, not just Google. This includes design, style and structure.
According to a report from Episerver, a leader in web content management, 98 percent of consumers say they were dissuaded from doing business because of errors on a company’s website! Businesses must realize that most consumer decisions are heavily influenced by how a website or mobile app looks. This is one of the biggest factors that determines the trustworthiness and credibility of a business. That being said, it is crucial to maintain a website that is error-free, readable and persuasive.
Social Media Management
Social media has become one of the best ways to directly interact and connect with a large number of people. There has never been a medium quite like it. However, the process of creating, managing and posting on various accounts can be tedious for new and old businesses alike. Luckily, digital agencies can help.
An agency will work one on one with the client to understand their business and social media goals. Traditional marketing tools like audience recognition and content creation are taken into account before developing social media campaigns. Clients will receive a hands-on approach that will let an agency transform their brand in an exciting and effective way.
Content Marketing Campaigns
Content marketing goes hand-in-hand with social media. It’s all about creating awesome content that will drive customers to your website and learn about what you can do for them. A company blog is the best way to give tips and advice to your customers. At the same time, a blog will use SEO keywords to drive up web traffic.
A digital marketing agency can direct a business’ blog in the right direction, or even come up with ideas or content that will have a lasting effect on visitors. An effective blog demonstrates how your business differentiates from the competitors and why you are the lead dog in your industry!