From a business standpoint in today’s fast-paced generation, it cannot be stressed enough the importance of having a mobile-friendly website. For one, so many people are making their online searches and purchases using their smartphones and tablets. So without having a mobile-optimized site, regardless of your worth, you will get left behind. At the very least, you will be limiting your potential online reach and return on investment. In addition, the market is becoming increasingly saturated, further adding to why it is even more crucial to stand apart. The ultimate goal is to have a website that users and potential customers can, not only find at ease when making a search but also keep engaged with and interested as they arrive at your site or specific landing page. If the user isn’t impressed or can’t find your site, they will naturally look at someone else’s page that most closely relates to your niche, thus, taking away a potential lead, acquisition or conversion.
But what really is a mobile-friendly website and how can I achieve one so that I can outweigh the competition and attract customers?
What is a Mobile-Friendly Website?
A mobile-friendly website is a site that is user-friendly and can be easily accessed from a desktop, smartphone, and tablet. There are many facets to a mobile-friendly website and layout is one of them. The way your site appears on a desktop is different from mobile. While your site may appear clean-cut on a desktop computer, it may look jumbled up or difficult to read on a smartphone. If a user is not impressed with your page or has a hard time reading and comprehending what is on the page, they will search somewhere else to find what they are looking for.
There are also subtle, but game-changing factors, such as the load speed of your page. If it takes more than a few seconds for a user to reach your site, that user will likely lose patience and look somewhere else. There are many factors that influence page speed, such as your host, image size, widgets and external embedded media. Your business partner can help account for these potential issues and make sure your page loads at an optimal speed. There’s also a backend source code component, in which particular codes are implemented for your site so it’s mobile-optimized. You want your site to be mobile responsive, meaning your page responds and adjusts when users change the direction of how they hold their phone and when they maximize or minimize their screen on the desktop; mobile-friendly sites are heavily based upon functionality.
Objectives of a Mobile User
It’s additionally important to have a mobile-friendly website because the objectives of a mobile user vary from users on the desktop. They want information that is easily digested, usually accomplished through the use of bullet points, pictures, and short snippets of information at a time. If you develop an attractive call to action, you will be more likely to convert a buying customer. There are, ultimately, many granular aspects that influence a mobile-friendly site; the devil is in the details. Working with an experienced digital marketing business partner is your most effective way to achieve the positive outcomes of a mobile-friendly site.