It’s important that you generate positive reviews for your business or organization. Not just a few, but more than that, and on a regular basis. There are many reasons for this. For one, testimonials are one of the biggest ways your potential audience will determine where they are going to do their business. If you have positive reviews, you will be more likely to make a positive impact on the viewer, and their trust in you will increase. If you have no reviews, another business or organization that does will probably catch that viewer’s eye before seeing you. Even if you have a great reputation, you want to generate positive reviews so that viewers who do not know you can gain a positive impression. One bad review can be detrimental to your company or organization if you don’t have enough positive reviews to dilute the impact of the negative review.
Generate Positive Reviews via Google
Google displays the Google reviews posted for your business. When you type in the name of your company or organization, the reviews show up in the Google search engine. Google controls the lion’s share of search engine searches, so you definitely want to have positive Google reviews. These reviews even affect your SEO (search engine optimization) efforts, which directly affect your online presence.
Keep your reviews fresh and compelling
Keep in mind that people may sort through your reviews based on date. In fact, many viewers of your reviews just look at the first 5 or 6 reviews. So if your last reviews weren’t so great or didn’t make much of an impression, you will have lost an opportunity. This is why you want to consistently generate positive reviews. It will keep your reviews fresh and compelling to both your existing audience and to your potential new audience.