It used to be said if a company wanted to survive and grow their business successfully they would have to reinvent themselves every five years. Then it was every three years. In the digital marketing arena, a successful and growth-oriented company must now reinvent itself every three to six months to keep its finger on the pulse of the rapid changes in digital marketing and the consumer sector.
Kevin DeBias, president and co-founder of Lead Dog Marketing Solutions, explains why it is so important for small and medium-sized businesses to have an SEO (search engine optimization) strategy. One example of research data shows that rarely does anyone who is conducting a search for a product or service look past page one before making a purchasing decision. It is critical to be on page one of the Google search, preferably within the top three to five positions to optimize a successful online marketing strategy resulting in more revenue for the business. Furthermore, if you have a website that is not accurately formatted, and your page does not successfully come up right away when people click on it, that will hurt you. Statistics show that if your page does not come up within 10 seconds of a person clicking on it, said individual will move on to the next set of page results to find what they are searching. It all comes down to accessibility and reliability.
If your site does not function properly, it will lower the trust that a viewer has in whatever you are trying to offer. This is why it is important to make sure that your business listings are available and accurate, that you have quality content on your website and that you make updates monthly so that your relevance is not diminished. Also, if you have errors or warnings for your website, you want to make sure that you address them and make the changes needed. If you don’t know if you have issues with your digital presence, we can help. We use some the most analytical tools that can crawl your site and let you know what errors exist. We will also take it one step further and go in and make the necessary corrections and enhancements to your site. These are some of the factors that are influenced by the rapid changes in digital marketing today.
The fact is that today, business is immensely saturated to the point where if you do not have a quality presence, even if you are, hands down, an exceptional company, you will get swept under the rug by other companies who have a sounder digital presence. This is why, in order to keep up with your competition, you must keep up with the rapid changes in digital marketing.
Click the following link to see how video marketing is becoming a very effective strategy for your business or organization.