It’s important to understand what SEO is and how it can help your business because of the saturation of today’s market and search engines. The ultimate goal is to increase your online presence so that you can stand out from your competitors and increase internal revenue.
What is SEO (search engine optimization)?
SEO or Search Engine Optimization is a term that gets pulled around a lot, but many do not know exactly what it is. SEO is the process one goes through to increase their chances of ranking higher in Google or any search engine for that matter. It is the process of affecting the visibility of a website or a web page in a web search engine’s unpaid results — often referred to as “natural,” “organic” or “earned” results. Since Google takes over the lion’s share of users using their search engine, we’ll focus on what is SEO to Google.
Google Index Process
Google goes through an index process in which they determine which search engine results will show up and in what position and page. They use an algorithm of over 200 variables that determine this. We do not have access to this entire algorithm to protect against spammers that engage in Black Hat SEO strategies, a negatively viewed tactic where users try to fool the search engines so that they receive a higher ranking. Fortunately, Google has tapped into many of these tactics and can penalize websites by either bringing their ranking far down in the SERP (Search Engine Results Page) or removing that site entirely from the Google index, thus not showing up in results.
What is a query and how does keyword selection influence my ranking in search results?
The center focus of search engine optimization is creating quality content using relevant keywords pertaining to the theme of your page. The more relative your keywords are to the content on your page and the higher the frequency at which users use that keyword when they type in a query, the higher your chances are of ranking on the results page. [query: keyword(s) one types in the search bar when they are searching for something]. Understand that how you structure your landing page is crucial to search engine optimization and there are many granular attributes that you should apply to support these optimization efforts to get the best outcome.
What should I look for in a business partner for the purpose of search engine optimization?
Having a business partner that is experienced in semantic (keyword) and competitive research are integral parts to achieving the most optimized landing pages in which users can see your page and actually want to stay on your page when they arrive at it. The next step is having a team of creative writers to express your company’s needs with quality content, in well-written text that suits your business, whether it be selling a product or service, making it easier for potential customers to find your company or simply offering users a viable source of information. Ultimately, search engine optimization is designed to increase online presence, which can lead to increased revenue for the products or services of your business.
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