Digital Marketing Blog
A collection of articles, posts, and insights from the Lead Dog team in Doylestown, PA. Stay current on SEO, web design, social media, reputation, video, and more.
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Recent Posts
When we want to know something, our automatic response is “just google it”. Google is using its power to rapidly expand and revolutionize its search engine empire. One of the most beneficial tools Google has released is its AdWords feature. Google AdWords is a digital marketing a
Read more →IN YOUR WEBSITE WE TRUST… Do you run a business or work for a company or organization? Do you experience apprehension about updating or building a new website? Do you simply want to know if it’s really worth the investment? If any of the above questions pertain to you, you’ve com
Read more →Let’s play some pretend. You’re a dentist, and over the last few years several of your patients have asked for a teeth whitening service that will transform their smile in just a few hours. You always tell them that teeth whitening takes time, and they may not get the results th
Read more → How frustrating is it to know that there are other similar service companies in your area taking up digital real estate? Especially, when you know you are just as, if not more, qualified to serve your ideal customers! We at Lead Dog Marketing Solutions understand this feel
Read more →It’s no secret the Internet has taken over most of our lives. More and more, people are online for a majority of the day, and many will spend upwards of 5 hours per day on mobile devices alone! Large and small businesses alike must take advantage of the ever-growing online market
Read more →As search engine optimization, or SEO, continues to be one of the most dominant forms of digital marketing, it has become ever-more important to use each of its features to maximize your digital presence. For those who don’t know, SEO involves taking keywords and phrases commonly
Read more →You just moved to a new city and you’re looking for the best hot wings in town. What do you do? In the old days, you may have taken a book out from the library, asked a neighbor or scoured the streets yourself. But today, the Internet is a person’s go-to source for recent and [&h
Read more → Ever tune in to QVC or catch a glimpse of those late-night infomercials? They’re a bit cheesy, but that’s the point. Each is filled with content made to reel in business by using one simple trick: the Call to Action. What is a Call to Action? A Call to Action (CTA) is a
Read more →Let’s face it, social media has turned into an essential part of our lives. However, with loads of content filling up our feeds, it can be a bit overwhelming keeping track of everything. For businesses who want to market on social media, it has become increasingly important to po
Read more → In the digital landscape, it’s necessary to take advantage of every available channel to reach the customers you want to target. Social media marketing is one of the newest and most effective ways to market your company to a large number of potential customers. Read on to
Read more →Social media marketing is one the newest and easiest ways to improve your business and increase brand awareness. But with ever-changing platforms and features, it can be difficult to keep up and develop a successful marketing strategy. This guide will show you how to take advanta
Read more → Digital Marketing Trends in 2017 have seen a continued rise in video, content marketing and SEO alongside new technologies like AR and VR marketing. However, one thing remains clear: digital marketing proves to be vital for businesses. Internet and mobile devices are alway
Read more →Web design is art, and there are many tools coders can borrow from graphic artists, architects and painters. However, there is a lot that can complicate this process. Below are a list of the most important steps for creating a new and custom website design that will improve your
Read more →For those unfamiliar with LinkedIn, it’s a social platform primarily used by business professionals to connect and network. Whether you’re the CEO of a major corporation or a student seeking an internship, LinkedIn is the perfect place to connect with colleagues and employers. Th
Read more → What is digital marketing? Digital marketing can be defined as a marketing strategy that is strictly executed through the Internet. The industry has taken off in the past decade, and digital marketing agencies have taken over. Traditional advertising techniques are becomin
Read more →Today, the line between communications and marketing is blurring at a rapid pace, making it incredibly difficult for the average business owner to keep up. In the past, traditional marketing strategies have dominated (pamphlets, flyers and brochures), but with the evolution of th
Read more →If you are a business owner, it’s natural to have those moments where you question or wonder how long your company or organization can remain competitive and, in your opinion or another’s, successful. Monthly Analytical Reporting is a crucial first step to improving your business
Read more →Are you being left behind? Are other more relevant and popular websites showing up higher in the rankings for Google? Even if you have a stellar website that looks great, it is crucial to make changes and update your website monthly. It’s not just about making any changes, but th
Read more →If you are thinking about improving your site, below are some of the top questions to ask yourself before creating or refreshing your website. What is the purpose of my website? Research? E-Commerce? Blogging? What goals do I have for my website? Increase traffic? Generate revenu
Read more →If you own a local business, you are probably always thinking about better ways to gain new customers. Sometimes you rely on word of mouth or just hope people will find out about your business when they pass by your location. Unfortunately, your industry is probably much higher i
Read more →It’s important that you generate positive reviews for your business or organization. Not just a few, but more than that, and on a regular basis. There are many reasons for this. For one, testimonials are one of the biggest ways your potential audience will determine where they ar
Read more →There are many reputation sites available on the Internet. It’s a matter of retrieving the best review sites for your business, practice or organization, and making them available to your patients or customers. One way of achieving this is by picking vertical search engines that
Read more →There are many channels that you will be able to promote your video with the explosion of social media over the last decade. We can upload it to YouTube and optimize your video’s reach through the use of search engine optimization. We can also upload it to Vine or Vimeo. Not to m
Read more →Do you have a great business or organization, but lack the knowledge of how to get positive reviews for it? Sometimes you are lucky enough to just get them; people will have a positive experience and want to share it. Other times, you need to be a little more proactive about gett
Read more →What is the Do-It-With-You Video Series? At Lead Dog, we offer a great opportunity for your company, organization or brand with our unique Do-It-With-You Video series. In this program, you will be able to shoot your own footage and then send it to us to professionally edit. The o
Read more →When you create and update your website, you open the opportunity to improve your site’s online presence and reach more interested users. However, sometimes you need to make sure that these changes are compliant with search engine standards and basic website protocol. That is why
Read more →While content is king for your blogs and landing pages, images rule on social media. People love looking at an intriguing photo, as it captures their attention very easily. The difference between having an image or not can impact your reach drastically. Not to say that all of you
Read more →If you really want to track your company’s progress and status to see what is working and what is not, updating your website monthly with analytical reporting is something that you want to have. Not just any analytical reporting, but reporting that gives you extensive access to y
Read more →Today, everyone is on the move with their smartphones and watching YouTube videos more than ever before. It is a fast way for someone to entertain themselves to pass the time. In addition, it is one of the quickest ways to make a strong impact on the viewer. Whether it be a 5-min
Read more →From a business standpoint in today’s fast-paced generation, it cannot be stressed enough the importance of having a mobile-friendly website. For one, so many people are making their online searches and purchases using their smartphones and tablets. So without having a mobile-opt
Read more →It’s important to understand what SEO is and how it can help your business because of the saturation of today’s market and search engines. The ultimate goal is to increase your online presence so that you can stand out from your competitors and increase internal revenue. What is
Read more →Over the years, reviews have been progressively becoming a huge determinant of how a person, not only views the reviewed company but whether or not they decide to do business with them. It is, hands down, one of the biggest game changers in how you gain your reputation. With that
Read more →Building your business a blog is a great way for your audience to get to know you and your company. First and foremost, content shared from a well-designed blog to your Facebook timeline has more credibility; anyone can make a Facebook post, but building a site takes time, money
Read more →It used to be said if a company wanted to survive and grow their business successfully they would have to reinvent themselves every five years. Then it was every three years. In the digital marketing arena, a successful and growth-oriented company must now reinvent itself every t
Read more →With the start of the new year comes the chance to become a better version of yourself. But why stop there? Why not freshen up your online presence while you’re at it with a new site? Your website is a lot like your place of business because it’s where people go to inquire about
Read more →When so much importance is placed on professionalism, it’s easy to come off as a cold, unfeeling and corporate entity. Sometimes it’s necessary for your company to have a touch of humanity in order for your audience to relate to your goals and practices. When you personalize your
Read more →With the explosion of video streaming platforms in recent years, the demand for online video content is at an all-time high. For businesses, this means a greater demand for information and representation for video. Projections estimate that by 2018 almost 79% of internet traffic
Read more →When it comes to social media, having a well-maintained page is a must, but a few lines of text can only go so far. It’s easy to imagine your message being drowned out with all the articles, videos and memes in your audience’s timeline. Something as simple as placing an image wit
Read more →Lead Dog Marketing Solutions is an altruistic digital agency dedicated to helping small and mid-sized companies prosper and become more successful. The important thing to know is that it is not just about who we are, but what we do. We want to take the guesswork out of running yo
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Doylestown, PA · Serving Bucks County, King of Prussia, and the Philadelphia area.
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