Building your business a blog is a great way for your audience to get to know you and your company. First and foremost, content shared from a well-designed blog to your Facebook timeline has more credibility; anyone can make a Facebook post, but building a site takes time, money and skill. Secondly, blog content tends to be much less intrusive than advertisements. Where seeking out and reading an article is an active endeavor, the subject takes an action and gets a payoff. An advertisement is a passive interaction; the user is subjected to unwanted content as punishment for taking action. This is probably why 70% of consumers say they prefer getting to know a company via articles rather than ads.
Finally, blogging encourages your audience to keep coming back for more. Companies that publish new blog posts 15+ times per month (3-4 posts per week) generate five times more traffic than companies that don’t blog at all. Additionally, by posting blog content to your Facebook timeline, you give your audience the option to actively engage your blog while passively scrolling for content, streamlining traffic to your site.
Now, running a blog with consistent, quality content is no small task. Luckily, as part of Lead Dog’s content marketing program, you have the option of letting our skilled team take on the task of creating custom content that shows off the culture and philosophy behind your brand. You can give us the topics or we can discover them with you and our team. We’ll even cover your company events! If you partner with Lead Dog you can get a substantial discount on video and journalistic coverage for these events.
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