Let’s face it, social media has turned into an essential part of our lives. However, with loads of content filling up our feeds, it can be a bit overwhelming keeping track of everything. For businesses who want to market on social media, it has become increasingly important to post awesome and unique content that catches the eyes of many people.
1. Develop a #hashtag for a new product or service
The hashtag allows people to communicate through a word or phrase that travels throughout social media. Come up with a catchy phrase, or use the product’s name itself, to get it trending.
2. Post about weekly sales
The best place to share sales happening in your business is through social media. Focus on providing quality content first, and when the time is right, promote sales and specials that tie in with your awesome posts. Create a series of posts that talk about and promote sales that will become fundamental to your social media campaign.
3. Use the comment section
One of the coolest things about social media is that it gives businesses the chance to interact directly with customers. Use that to your advantage! Create Twitter Polls, Q&A sessions and Facebook giveaways that take advantage of the comment section. You can even quiz your audience and offer prizes for their answers!
4. Host caption and photo contests
Have a funny picture and don’t know what to do with it? Ask your followers for a caption of something out of the ordinary, or ask them for pictures of their experiences!
5. Showcase your happy customers
Everybody loves the limelight, so take photos of satisfied customers and post them to your wall (with their permission of course). Tell your story through the people that bring your business to life!
6. Share tips and ideas
Make social media your classroom. Pick a theme for the month, or post daily reminders, about how your products and services can make a difference in their lives.
7. Introduce a ‘Best Product Bracket’
People love rankings and brackets, especially during March Madness season. If your company has a variety of great products, and you have no clue which is best, have your customers decide! Post weekly polls on Facebook or Twitter and see what your customers demand most.
8. Start a countdown
Have a new product or sale coming soon? Build suspense and post daily or weekly reminders of why your customers should be lining up outside the door.
9. Recycle old content
Running out of ideas? Resurface old content and post away. If the content is good, it will get a response despite it being similar to other posts.
10. Take ‘Day in a Life’ photos
Take pictures of your team and share them on social media! Show the world the people that make your company tick and bring the human aspect to your business.
11. Challenge your customers
Remember the ALS Ice Bucket Challenge? Inspire your followers to lose weight, eat healthy or even brush their teeth by posting about how they can improve their lives each week. Encourage them to submit photos and videos!