A Beginner’s Guide to Instagram Marketing

Instagram marketing is one of the best ways you can dominate social media with your business.

Social media marketing is one the newest and easiest ways to improve your business and increase brand awareness. But with ever-changing platforms and features, it can be difficult to keep up and develop a successful marketing strategy. This guide will show you how to take advantage of Instagram with tips, ideas and more! Read on to see how you can include Instagram in your digital marketing portfolio.

Build Your Account

The first step in creating your Instagram is downloading the app, which is available on the App and Google Play Stores.

Sign up with a secure email and password and choose a username that represents your business or practice. Pick a profile photo that reflects your brand and avoid any blurry or unclear images. Consistency is key, so create a profile that matches your other social media accounts.

Next, write a bio description for your account. Your bio can include a general summary, slogan or promotion that informs new and existing customers about your business. Be creative!

Pro-tip: include your website address and contact information in your bio.

The final step in building your profile is following people and accounts that represent you. These can include important clients, industry professionals and competitors. Don’t overload on followers, however, as this can look sloppy and unprofessional. Be sure to take note on who’s posting and get an idea of what works.

Develop A Marketing Strategy

Before posting anything, you should have an idea about your marketing goals, needs and target audiences. Create a list of what kind of posts you’ll want and how they’ll help your business.


Each picture or video you post should serve a purpose. It’s important to use each as a way to convey a message and get the most activity (i.e. likes and comments). Be consistent and don’t just post to post.

As you gain more likes and followers, you’ll have a better idea of what content works best. Take a slow but persistent approach in developing content and sharing on your account. Find that perfect line between posting too much and too little.


In social media, timing is everything, and the key to Instagram is knowing when and when not to post. Schedule your posts and create a calendar. Hootsuite is a great tool to manage your Instagram and social media accounts. Keep track of what days and times work best to improve your Instagram presence.


Growing your followers is no easy task, and it can be difficult to get your foot in the door. Creating an Instagram campaign that targets a specific audience and hashtag will develop your user-base and increase brand awareness and recognition. Below are a few ideas to get your Instagram strategy rolling.

Start Your Instagram Marketing Campaign

Create a #Hashtag

Hashtags are one of the best ways you can reach many people and grow your follower count. Picking ones that work can be tricky, but it’s best to think creatively and post consistently. Start by using some that describe your business or industry, then branch out and develop campaigns that will get your followers involved.

#PetsAtWork may be cute, but it’s very effective. With over 17,000 posts, it became one of the biggest trending hashtags in a while (and our team at Lead Dog loved it). For your business, come up with hashtags that will compel people to take pictures and share them with you and their followers. A good hashtag could be something simple, like #PediatricDentistry or #DigitalMarketing. The key is to use hashtags often and efficiently to get traction on Instagram.

Interact With Your Followers

Another great way to build your following is promoting and interacting with your fans. Create a campaign centered on the people most important to you, YOUR CUSTOMERS! Challenge them to comment, like or share your posts and page with others. You can even offer promotions and sales in return! Start a countdown for a new sale or set a ‘likes’ goal to offer new info or promotions from your business. The key is to get them sharing, which will in turn improve your business and brand.

Utilize Stories and Instagram Live

Similar to Snapchat’s stories and Facebook Live, these new features are some of the most interesting ways to market your business on Instagram. An Instagram story is a temporary picture that will last on your account for 24 hours. It could be something special, like a new employee, company event or daily update. You can even integrate another campaign to coincide with your story. The opportunities are endless.

Instagram Live is another cool way to market your business. It’s a live stream that you can record from your smartphone, tablet or digital camera. These won’t last forever, though, as your followers only have a short amount of time to see them. However, they’ll be notified of a stream if they have notifications enabled. This is a great way to get people onto your account and see what you’re up to at that moment! Use Live with discretion and have a good idea of what you’ll shoot!


Thanks for reading, and we hope you enjoyed our tips to improve your Instagram presence! Check out our others blogs posts and see how Lead Dog can improve your social media presence today!