How frustrating is it to know that there are other similar service companies in your area taking up digital real estate? Especially, when you know you are just as, if not more, qualified to serve your ideal customers!
We at Lead Dog Marketing Solutions understand this feeling.
Through years of experience, trial and error, and testing what works and what does not, we have found the most efficient ways to deal with this specific problem.
Two Necessities for Ranking in Local Search Results:
1) Knowing your target audience
2) Strategic search engine optimization techniques
Learn the types of content that can serve your audience in your local area.
It’s important to have content that is not only about your service, but written in language that is compelling to your customers. This means addressing your customers pain points, while offering clear solutions.
In addition, you want make sure that you outline the benefits and credentials that make your business and service unique. Creating content helps to build trust with your customers and demonstrate your expertise.
Why are your competitors showing up in local results but you are not? Our data analysis allows us to see what your competitors are doing that is giving them digital real estate over your business. We use this data to outway the competition and catch the trends in your specific industry and area of expertise.
One of the most fundamental aspects of search engine optimization is keyword research.
For those of you not familiar with SEO or search engine optimization, it is essentially the strategies used to help increase the ranking of your site in search engine results when a user searches a certain keyword or phrase. For example, if you are a pizza shop in Arizona, a hungry person in Arizona may search for pizza and find your business if you are SEO-optimized for the key phrases that user searched.
There are other technical aspects that influence your ranking. Keyword semantic research is one of the first steps.
In order to rank and get your page showing up in search results and other places on the web, it’s in your best interest to comply with search engine standards. Not just serve your audience, but make content that is well understood by the most used search engine in the United States and many other countries. That is GOOGLE.
We stay up to date on standards, trends and other changing factors to Google’s algorithm so that you are getting the most benefit from SEO implementations to your website or landing page. In addition, we use in depth tools that capture the trends and other currently searched terms and topics, as it pertains to your industry, specific services and other offerings.
Call to Action
Without a call to action, how will your users (potential customers) know what to do after they find your local business!? It’s important to be conscientious of not scaring your audience away. You also don’t want to confuse them. Be clear of your message and guide your users in the right direction.
Whether it be to sign up for an appointment or to contact your local business. Tell them how they can reach you. We at Lead Dog Marketing Solutions create customized call to action buttons and intake forms that make this process seamless.
- Graphic Design
- Goal Tracking
- Unique Messaging
If you are a local business and want to have better online presence and to capture the customers that should be yours but aren’t, we can help. Your business deserves it. Your customers deserve it.