In the digital landscape, it’s necessary to take advantage of every available channel to reach the customers you want to target. Social media marketing is one of the newest and most effective ways to market your company to a large number of potential customers. Read on to understand how YOU can improve your business with social media.
1. Pick a strong and distinct username
It’s all in the name! Be sure to make your account easily recognizable to your followers. Confusing names or titles will give your customers a hard time to find you and cause them unnecessary headaches. Another tip is to keep it consistent. Having the same name and format across all social media channels will help customers understand your brand. Just like your business, you want people to find you!
2. Set an impressionable profile picture and header photo
You know what they say, first impressions matter. In the world today, it’s more likely your social media will be the first thing new customers notice about you. Catch the consumer’s eye by placing your brand right in front of them! It’s important to have a clear and crisp image of your business — an old or out-dated image just won’t do! Be sure to have a picture that fits the requirements for Profile and Header photos for your respective accounts, as blurry images can look sloppy.
3. Follow accounts that represent you
If you lack followers at first, be sure to follow accounts that represent you and your business. Follow industry professionals, promotional accounts and competitors to get a feel for what social media is like for other companies in your field of expertise. Learn from them and get an idea of which posts get the most buzz. This will also help you in focusing in on the demographics of your target audience.
4. Develop a social media marketing strategy
The most important thing in digital marketing is knowing your audience. It’s crucial to create posts that share information about your business and promote it to the people you want to target. Start with general information about your business, like services and products, before expanding into promotions and deals. You can even share coupons that are exclusive over social media. Make sure your customers know about your most recent sale and get them sharing!
5. Schedule posts when your followers are most active
Although social media is super helpful, it can be a pain to track, monitor and post on your accounts. Websites like Hootsuite will allow you to monitor all of your social media platforms (Facebook, Twitter, LinkedIn, etc.) and schedule posts when your followers are most likely to see them. Early morning, around lunch and right before dinner are the best times to share awesome content with your followers! Sometimes the key isn’t just likes or retweets, but reaching the right people at the right time.
6. Think creatively by using pictures and video
We’ve all heard the phrase “a picture is worth a thousand words,” but in the digital marketing world we like to say “A Picture is Worth A Thousand Posts,” so be sure to use images and videos when you post on social media. Take a picture of a new product, happy customers or even your office to show the world how interesting you are! Search Google for images that represent your business, or create one! Video is also a great way to connect to your followers. Social media users are bombarded with content daily, so be sure to share things that will stand out!
7. Connect with customers and clients
One of the greatest things that comes along with social media is its ability to talk with customers directly. A helpful and encouraging response from your business will leave a lasting impression on new and existing consumers. People love to see a company reach out to its customers and provide support and gratitude to the people they serve. The best part is, everyone will see it! Don’t be afraid to respond to criticism, too, as this is a great way to offer help, fix any problems and mend relationships.