For those unfamiliar with LinkedIn, it’s a social platform primarily used by business professionals to connect and network. Whether you’re the CEO of a major corporation or a student seeking an internship, LinkedIn is the perfect place to connect with colleagues and employers. The website provides several advantages to business owners, especially when it comes to LinkedIn marketing and advertising. Read on to understand how you can develop a LinkedIn marketing strategy. These four tips will help you create a professional and personalized for your business on one of the most popular social media sites.
1. Create a company page that represents your business
Regardless of the size of your business, it’s a good idea to set up a company page through LinkedIn. In contrast to personal profiles, company pages allow for a more professional and succinct representation of your business’ brand. By posting on a company page, you can acquire more recognition and remain competitive within your industry. You can also add a link to your business’ professional page on your own personal profile. This will help to establish you as the person behind the brand and make your business more relatable.
There are several benefits to utilizing a company page, including easy access to analytics. These tools will help you perfect your LinkedIn marketing strategy. Unlike a personal LinkedIn profile, you have in depth statistics that show the effectiveness of your posts. This analytical feature lets you see how many impressions your posts receive ( how many times a specific post appears in front of a follower on their cell phone or desktop browser), the number of times a user or follower clicks on your site or logo, as well as the amount of interactions your posts receive (likes, comments, shares, etc).
For more information on how to create a company page, read this simple how to!
2. Update Often & Be Consistent
One of the most important strategies when it comes to building a reputable LinkedIn page for your company is consistency. Whether it’s posting a daily status or sharing unique and interesting content, you should be updating your profile on almost a daily basis. It is important to note that posting content in a variety of different formats (video, infographics, pictures, etc.) is more engaging to viewers and customers because they are not seeing the same type of post day after day. The more varied content you post, the more likely you are to reach a broader audience and gain more profile followers and supporters of your business.
3. Join and Engage in Groups
The great thing about social media is that it provides interactive ways to communicate with a large audience. LinkedIn has a “Groups” feature that allows you to join a specific group in your area of expertise or industry. By interacting in groups, you can generate more leads and create new connections with similar users and businesses.
4. Optimize Your LinkedIn Profile to improve your ranking
When online users want to find out more about a certain company or business, they turn to search engines like Google, Yahoo and Bing. The order of search results computed by these search engines can play a significant role in the success of your business. Optimizing your posts is guaranteed to increase traffic to your business’ site. Not only is optimizing your LinkedIn profile just as important as optimizing your website, the two are also systematically comparable and fairly simple to execute.There are several different ways you can optimize your posts so that your profile and posts appear higher up on LinkedIn’s search page. Here are some simple fixes you can make to improve your LinkedIn marketing strategy, as well as your digital presence as a whole:
- Customize your LinkedIn URL
- Use keywords in your name (if you have an MBA, mention that!)
- Draw your viewers in with an interesting summary
- Give and Receive recommendations/ endorsements
- Continuously update profile photos and posts
To learn more about the importance of SEO and optimization and how you can apply it to your business, check out one of our previous articles.
And That’s a Wrap!
Although LinkedIn does not have as many users as Facebook or Twitter, it’s the best network to professionalize your business. LinkedIn will put your business in touch with over 277 million users and professionals! By developing a consistent and effective LinkedIn marketing strategy, you can express your business’ mission and unique personality. To ensure your success, it is critical to put in the effort and develop a successful social media campaign.
Don’t be afraid to dive in and show the world just how great your business is. We want to hear from you!
Utilize these important steps and then share your experience with us by tagging or mentioning us at Lead Dog Marketing Solutions on Facebook and LinkedIn!