You just moved to a new city and you’re looking for the best hot wings in town. What do you do?
In the old days, you may have taken a book out from the library, asked a neighbor or scoured the streets yourself.
But today, the Internet is a person’s go-to source for recent and accurate reviews. According to a study from digital marketing leader BrightLocal, 84% of people trust online reviews as much as personal recommendations. Increasingly, people are looking to the Internet first for guidance and advice on their next purchase.
How Can Reputation Management Improve Your Business?
Large and small companies alike utilize popular sites like Yelp, Google+ and Facebook to generate new leads and maintain a strong digital presence. However, these platforms need constant check-up and maintenance to ensure that reviews are helpful and accurate.
An online reputation management service will organize and boost your reviews and credibility.
Online reviews are becoming the deciding factor for customers today, and it’s important to have high ratings to stay above the competitors. Review analysis will give you the ability to track and display positive reviews directly on your website. However, as a business or practice looking to increase your number of reviews, there are some key steps to consider.
Receiving reviews requires some effort on your end. If a customer likes your product or service, don’t be afraid to ask them for a review. Directly asking customers face-to-face, through email or your website is the best way to acquire new reviews. Another thing to keep in mind is that the more recent the review is, the better! In fact, 73% of people think reviews over three months old are now irrelevant.
The review monitoring and reputation management services from Lead Dog will allow visitors to leave reviews on-site, but what about everywhere else?
Don’t fret: A list of positive reviews from multiple websites will be listed to show people the most up-to-date comments from happy customers all over. Every review site is different, and each has qualities that appeal to specific people. It’s best to collect reviews from the entire web, and this feature will improve your overall reputability and online brand.
Although positive reviews will help your business big time, negative reviews can hurt your reputation. You can’t please everyone, but you can respond and fix the problems you can. As a company, you must choose to react in a constructive and helpful manner to preserve your business. We talk more about responding to negative reviews in another one of our blog posts.
Reviews and Google
Another huge plus to online reviews is that they can increase your rank in Google’s search results. Many reviews on multiple sites (including your own) will increase the likelihood of appearing on the first page. Google’s algorithms look for businesses with reviews on different sites, which improves your credibility and search engine conversion rate. Similar to search engine optimization (SEO), many new reviews will heighten your chances of showing up in searches for your service and field of expertise.
A review monitoring and reputation management system should complement and integrate with your existing digital marketing strategy to optimize your online presence.